Intellectual Development for Emerging Adult Learners 

intermedia - n. the areas at which different forms of communication intersect. 

To expand the value of entertainment properties and serve the needs of the education sector, we find opportunities to leverage engagement for both.

Blended learning, flipped classrooms and massive online course offerings bring more learners online every day. Educators have to share the same delivery space as zombies, chefs and late-night talk-show hosts. So when learners meet instruction on screens instead of inside a classroom, they are asking which is better and why.

Lectures on video are just as boring as traditional lectures...
— John Hennessy - President, Stanford University, 2012 D10 Conference

For media brands to thrive, reaching audiences at deeper levels has never been more important. The dangers of increased distribution channels can only be averted by giving the viewers more of what they love, in new ways.  Fans can get more of the movie by playing the game; more of the tv show by watching the webisodes; more of the story by chatting with the characters.  

Transmedia is what they call multi-platform storytelling in the entertainment industry.  Intermedia takes that movement a step further to mix both form as well as function.  

At I.D.E.A.L intermedia, we are shaping storyworlds that work like classrooms, but better.  We create forms of media that engage learners at the same level and with the same devices as the entertainment industry, further engaging them with the brands and characters they love. With entertainment and education fighting for attention, imagine what they can accomplish together.

Contact: Josh Andrew Cook for more information about consulting and producing services.

To me the difference between intermedia and multimedia is that with intermedia there is a conceptual fusion, and you can’t really separate out the different media in an integral way
— (Dick Higgins, Art, Performance, Media 201)